2 User-Friendly Plugins to Hide WooCommerce Products

Looking for a solution to hide WooCommerce products at your store?

Sometimes you don’t want every single product available to the public, especially if you’re running something like a wholesale or members-only store (though the use-cases definitely don’t stop there).

In this post, I’ll show you how to hide WooCommerce products using three different methods, depending on the level at which you want to hide your products. By the end of this article, you’ll be able to hide:

  • A single product using core WooCommerce functionality
  • An entire category of products using the WooCommerce Password Protected Categories plugin
  • Your entire store using the WooCommerce Private Store
An example of a category hidden with a password

An example of a category hidden with a password


Which way of hiding WooCommerce products is right for you?

I’ll keep this brief because you probably have a good idea of which is right for your situation already.

But in a nutshell:

  • The core WooCommerce functionality is helpful if you just need to hide a single product. But it’s difficult to manage if you want to hide multiple WooCommerce products.
  • WooCommerce Password Protected Categories is good if you want to just create some hidden products in an otherwise public store.
  • WooCommerce Private Store is good if you want to make every single product hidden.

With the two plugins, you can then further choose between:

  • Automatically unlocking the hidden product(s) for logged-in users.
  • Requiring users to enter a password to view the hidden product(s)

Below, I’ll take you through how to use each plugin to hide WooCommerce products, as well as the core WooCommerce functionality.

How to hide a single WooCommerce product

Note: when you use this method, your product is hidden from the shop pages. But if a user gets their hands on a direct link, they’ll still be able to access the product. For that reason, this method is not a good approach if you actually want to make the product private – not just hidden.

Also, this method isn’t very efficient if you need to hide multiple products, as you’ll need to manually edit every single product. If you want to hide lots of products, it’s much more efficient to just bulk assign them to a category and hide that category using the next method.

If you’re ok with the product still being accessible by direct URL, you can hide it by editing the Catalog visibility option under Publish and choosing Hidden:

woocommerce hide product

How to hide an entire category of WooCommerce products

To get started, you’ll need WooCommerce Password Protected Categories installed and activated at your WooCommerce store.

Then, create a new product category for your private products. I’ll give mine a creative name of “Private Products”, but you can name yours whatever makes sense.

Once you have the category, assign the products that you want to hide to that category.

Now, you’ve come to the point where you need to make a choice about how you want to let people “unhide” the products in this category. You can:

  • Let users unhide the products by entering a password
  • Make the products automatically visible to certain user roles that you choose

How to password protect your hidden WooCommerce category

To add password protection, go to Products → Categories and edit the category that you created for your private products:

  • Scroll down to the Visibility section
  • Select Password protected
  • Enter your desired password. You can also add multiple passwords to unlock the category if you want to give different users different passwords
  • Save your changes

how to hide woocommerce products by category

Then, you can configure how your password protected categories function by going to WooCommerce → Settings → Products → Password Protected Categories.

In this area, you’ll want to:

  • Uncheck the two Category Visibility boxes to make your category 100% hidden
  • Select a Category Login Page where users can enter the password to see the hidden category/products

configuring your login page

You can also peruse the other settings to see if anything applies to your specific needs.

How to hide WooCommerce products by user role

If you’d prefer to automatically give access to the hidden products to certain user roles:

  • Go to Products → Categories
  • Edit the category that you created for your hidden products
  • Scroll down to the Visibility section
  • Select Private
  • Save your changes

make category private

By default, only users with the Administrator or Shop Manager user roles will be able to see the hidden category.

To change this, you can use the free User Role Editor plugin to either:

  • Create a new user role that can see the hidden products
  • Give the capability to see hidden products to an existing user role

This article explains how to use User Role Editor to give access to hidden products.

How to hide your entire WooCommerce store

Now it’s time for the third, and most private, way to hide WooCommerce products.

If you want to hide all of your products from the public, you’ll need the WooCommerce Private Store plugin installed and activated.

Then, go to WooCommerce → Settings → Private Store to configure the plugin.

Just as with hiding specific categories of products, you can hide your store in two different ways:

  • Require users to enter a password to unhide the store
  • Automatically unhide the store for logged in users

Password protecting your hidden store

To add a password:

  • Enter a password (or multiple passwords) in the Store passwords box
  • Choose how long the password should unhide the store for (in days) in the Password expires after box
  • Enter the page you want users to be taken to after logging in using the Redirect URL box
  • Configure the Login form options

how to hide your entire woocommerce store

Letting logged in users see your private store

If you want to automatically allow logged in users to see your private store, you just need to check the box for Automatically unlock the store for logged in users.

You can then choose whether or not to Hide the login form… that displays for users who aren’t logged in:

automatically unlock woocommerce store for logged in users

Three different options to hide WooCommerce products

Whether you need to hide a single product, one or more categories of products, or your entire WooCommerce store, one of the above methods should work for you.


  • To hide a single product, you can use the Hidden Catalog Visibility option. Just remember that people can still see the product if they get a direct link – it’s not actually private.
  • If you want to hide an entire category of WooCommerce products, WooCommerce Password Protected Categories lets you do so via either password protection or user roles.
  • To hide your entire WooCommerce store, WooCommerce Private Store lets you do so via either password protection or by automatically unhiding your store for logged in users.


Any other questions about how to hide WooCommerce products on your WordPress website? Leave a comment and we’ll try to help out.