Vinifera Wine Club

Vinifera Wine Club are a top UK wine club. They provide wine club membership, wine parties and events, wine trips and holidays, as well as exclusive wines for sale.

The club asked us to analyse their existing WordPress website and make a series of improvements. Visitors could join the club, buy wines and book events on the previous website, but these elements were separate and users could not buy members, wine parties, holidays and products at the same time.

We identified that Vinifera Wine Club would benefit from a website redesign (based on their existing branding) and more effective landing pages for each section of the website, designed to grab visitors’ attention and appeal to their target market. They also needed a suite of fully integrated WordPress plugins that would cross-sell Vinifera Wine Club’s products and events, maximising their sales.

Our Solution

  • WordPress website redesign to make optimal use of the Kallyas theme, which was already installed on the previous website
  • WordPress membership website integrated with WooCommerce, achieved using the WordPress Groups plugin combined with Groups for WooCommerce
  • WordPress events bookings for wine parties and events, achieved using WooCommerce Bookings
  • Advanced members-only discounts for wines and events, achieved using the Dynamic Pricing plugin
  • Custom WordPress development to add a deposit system and advanced MailChimp integration
  • General advice and support on how to use WordPress to meet the club’s business goals
  • Ultra-fast WordPress web hosting on WP Engine (perfect for a complex site like this)
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