WooCommerce: How to Use the Initial Quantity Value to Grow Your Revenue
Did you know that you can use the initial quantity value to increase the average revenue from each order in WooCommerce? Today, I’m going to show you how to do it.
Unlike minimum/maximum quantity plugins, our WooCommerce Default Quantity plugin doesn’t control how much customers can order. It simply provides a suggestion or starting point. Shoppers are free to override the initial starting quantity as needed.
However, you can still use default quantities to encourage customers to order more of each product! It’s all about using psychology to subtly nudge customers into ordering bigger quantities.
First, here’s a quick video tutorial on how to change initial quantity values in WooCommerce. Then, I’ll tell you all about how to use this handy WordPress plugin to boost your sales.
Why an initial quantity value of 1 is a BAD Idea
Straight out of the box, all WooCommerce products have a quantity of 1.
That’s not necessarily great for sales. By definition, 1 is the lowest number that the customer could possibly order. If they’re feeling lazy, they’ll simply order the default quantity – resulting in lost income for you.
Instead, think about the type of products you’re selling and set an initial quantity value that inspires shoppers to order more.
Tips on using the starting quantity value to increase revenue
WooCommerce order forms
If you’re creating an order form (for example, with our WooCommerce Product Table plugin), consider setting the initial quantity value to 0.
Rather than being a low number like 1, an initial quantity value of zero is a blank slate. Shoppers can then increase the required quantity to any number they wish, just like on a traditional paper order form.
Products designed to be used together
If you’re selling products that are designed to be used together, then use the starting quantity to encourage multiple purchases. For example:
- You might set the initial quantity value to 6 for a chair that pairs with a 6-person table.
- For products that are often sold in pairs, set the starting quantity to 2.
Low value products
For low value (high order) products, you can get away with suggesting a higher initial quantity.
For example, if you’re selling pens individually then setting the starting quantity value to 10 will encourage the customer to order 10. If the initial quantity was 1, then they would probably order a smaller quantity!
Should all products have the same initial quantity value?
Absolutely not! Analyse the different types of product you’re selling, and choose a revenue-increasing starting quantity for each one.
This is easy to do, because the WooCommerce Default Quantity plugin lets you set the initial quantity value globally, for specific categories, or even individual products.
For example, the following screenshot of a WooCommerce product table shows an order form of products with different initial quantities. Choose a value that will maximize sales of each specific product:
Where to get the plugin
By applying a bit of psychology to your default quantities, you can make a surprisingly big difference to your average revenue per sale.
Get WooCommerce Default Quantity today, and give it a try!