How Many Websites Use WooCommerce? Usage Stats 2019

I’m writing this post to give you the latest WooCommerce stats for 2019. It’s not easy to find out how many websites use WooCommerce, as most usage stats are out of date. I’ve done the research to provide the very latest data on the number of websites using WooCommerce. I’ve also provided stats on the market share of WooCommerce compared to other e-commerce platforms and WordPress e-commerce plugins. The results are really interesting!

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How many websites use WooCommerce in 2019?

Annoyingly, this stat is no longer readily available. The new ‘improved’ WordPress.org plugin directory was released in April 2017 and removed the ‘Active installs’ stat.

The WooCommerce.com homepage publishes the exact number of WooCommerce downloads. I’m not sure how often this stat is updated and it may include plugin updates as well as as new installs. The current figure is 58,511,613. Check back regularly to get the latest figure for the number of WooCommerce downloads in 2019.

BuiltWith reports that in January 2019, a total of 2,906,789 websites use WooCommerce, or 53,045 of the world’s top million websites. That’s 0.6% of all websites, or 5.3% of the top million websites. A sizeable proportion but not huge.

While the number of websites using WooCommerce is interesting, I find it more interesting to look at the % of e-commerce websites that use WooCommerce. This is where WooCommerce really starts to stand out in the stats.

What percentage of online stores use WooCommerce in 2019?

The WordPress.org WooCommerce plugin page claims that WooCommerce now powers 30% of all online stores. But since WooCommerce.com published an article in 2015 with that figure, it’s unlikely the stat is up to date.

Instead, looking at the data on Built With, we see that the current 2019 market share for WooCommerce is 22% of the top 1 million sites using eCommerce technologies:

WooCommerce's market share of top 1 million sites

As you can see, WooCommerce leads as the most popular choice among the top million eCommerce sites, ahead of both Magento and Shopify. This is especially good because the world’s top websites are more likely to have bigger budgets and bespoke or enterprise solutions, whereas WordPress and WooCommerce are most popular with smaller sites. (Yeah yeah, I know that lots of big names use WordPress and WooCommerce these days. But you know what I mean.)

I find it really interesting to compare WooCommerce usage stats with other e-commerce platforms. This makes the figures more real and helps us to understand WooCommerce’s true market share in 2018 and going into 2019. I’m always surprised to see just how far ahead WooCommerce is compared to other e-commerce platform.

Where are the other WordPress e-commerce plugins?

You’ll notice that no other WordPress plugins appear in the list at all. These are obviously covered by the big ‘Other’ category, but no other WordPress plugin makes the top 10 e-commerce platforms. It may feel as if plugins such as WP eCommerce and Easy Digital Downloads are very popular, but they’re not even in the top 20.

How do WooCommerce stats & market share compare to other WordPress e-commerce plugins?

Next, we’ll look at the market share of WooCommerce compared to other WordPress e-commerce plugins. I have created the following charts using stats from Built With. They show the 2019 market share and usage stats for WooCommerce and all the other main WordPress e-commerce plugins.

WooCommerce market share of WordPress eCommerce plugins

Comparing the numbers of major WordPress eCommerce plugins

This shows that the competitive advantage of WooCommerce is even greater when compared to other WordPress e-commerce plugins. An amazing 93.7% of all WordPress e-commerce websites use WooCommerce instead of another plugin. Ecwid  is the second most popular, followed fairly closely by WP eCommerce and Easy Digital Downloads. But none of them even come close to WooCommerce in the stats.

How many WooCommerce themes are there?

It’s impossible to know how many dedicated WordPress themes are available which include support and styling for WooCommerce. This is because many WooCommerce-ready themes are sold on independent websites and smaller marketplaces. Here are some WooCommerce stats for the bigger theme providers, as of January 2019:

This brings us to over 2,000 just from 3 big players. The total number will be even higher, so there’s clearly no shortage of choice in choosing a WooCommerce theme for a website design! Our friends at ThemeIsle have some good WooCommerce themes if you are looking, or here are some free themes.

And how many WooCommerce plugins are there?

As with themes, it’s impossible to provide an exact number of how many WooCommerce plugins there are. Here’s what I discovered:

The real total for this stat will be much higher as a huge number of websites sell e-commerce plugins independently or via smaller marketplaces. For example, we sell our own WooCommerce add-ons via our own website, so popular plugins such as WooCommerce Product Table aren’t even included in this figure.

How many new websites are installing WooCommerce?

It’s easy to get the latest figures on the number of websites which are newly installing WooCommerce, if you know where to look. An up to date figure for this WooCommerce stat is available at all times on the WooCommerce page in the WordPress plugin directory.

At the time of writing (January 2019), WooCommerce has been installed 774,273 times in the last week. That’s pretty incredible and shows how quickly WooCommerce is growing.

What is the future of WooCommerce beyond 2019?

I don’t think I’m alone in predicting that WooCommerce will continue gaining market share in future. It has already reached a tipping point. With such a huge ecosystem of WooCommerce experts, themes, plugins, and hosting to choose from, choosing WooCommerce provides an immediate advantage for any e-commerce website compared to other platforms.

If you haven’t started making money with WooCommerce yet, there are plenty of excellent WooCommerce tutorials on how to get started with WooCommerce in 2019, such as these ones from Moosend and 000webhost.

WooCommerce is now owned by Automattic, the company behind WordPress.com. This puts lots of exciting new developments in the pipeline such as the likelihood that WooCommerce will become available on WordPress.com. This will bring it to a whole new market, increasing market share even further in 2019 and beyond.

With all this in mind, I’m pretty sure that WooCommerce isn’t going anywhere – or at least not for many years.