How Many Websites Use WooCommerce? Usage Stats 2017

I’m writing this post to give you the latest WooCommerce stats for 2017. It’s not easy to find out how many websites use WooCommerce, as most usage stats are out of date. I’ve done the research to provide the very latest data on the number of websites using WooCommerce. I’ve also provided stats on the market share of WooCommerce compared to other e-commerce platforms and WordPress e-commerce plugins. The results are really interesting!

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How many websites use WooCommerce in 2017?

Annoyingly, this stat is no longer readily available. The new ‘improved’ WordPress.org plugin directory was released in April 2017 and has removed the ‘Active installs’ stat.

The WooCommerce.com homepage publishes the exact number of WooCommerce downloads. I’m not sure how often this stat is updated and it may include plugin updates as well as as new installs. The current figure is 22,097,921. Check back regularly to get the latest figure for the number of WooCommerce downloads in 2017.

BuiltWith reports that in April 2017, a total of 1,986,324 in websites use WooCommerce, or 23,724 of the world’s top million websites. That’s 0.5% of all websites, or 2.8% of the top million websites. A sizeable proportion but not huge.

While the number of websites using WooCommerce is interesting, I find it more interesting to look at the % of e-commerce websites that use WooCommerce. This is where WooCommerce really starts to stand out in the stats.

What percentage of online stores use WooCommerce in 2017?

The WordPress.org WooCommerce plugin page claims that WooCommerce now powers 30% of all online stores. That’s a bit strange given that the WooCommerce.com homepage says: “WooCommerce powers over 28% of all online stores.

However, it looks like both WooCommerce stats are out of date because the WooCommerce homepage says “Stats from Built With”. And on Built With, the current 2017 market share for WooCommerce is an even more impressive 41%:

WooCommerce and e-commerce platform usage stats 2017

As you can see, WooCommerce is many, many times more popular than any of its competitors. It’s over 8 times more popular than Magento or Shopify, which are joint 2nd in line for the title of most popular e-commerce platform!

I find it really interesting to compare WooCommerce usage stats with other e-commerce platforms. This makes the figures more real and helps us to understand WooCommerce’s true market share in 2017. I’m always surprised to see just how far ahead WooCommerce is compared to any other e-commerce platform.

Where are the other WordPress e-commerce plugins?

You’ll notice that no other WordPress plugins appear in the list at all. These are obviously covered by the big ‘Other’ category, but no other WordPress plugin makes the top 10 e-commerce platforms. It may feel as if plugins such as WP eCommerce and Easy Digital Downloads are very popular, but they’re not even in the top 20.

The above chart from Built With looks at the market share for e-commerce platforms across the whole internet. If you just look at stats for the top million websites, WooCommerce’s market share drops to 10%. Presumably this is because the world’s top websites are more likely to have bigger budgets and bespoke or enterprise solutions, whereas WordPress and WooCommerce are most popular with smaller sites. (Yeah yeah, I know that lots of big names use WordPress and WooCommerce these days. But you know that I mean.)

How do WooCommerce stats & market share compare to other WordPress e-commerce plugins?

Next, we’ll look at the market share of WooCommerce compared to other WordPress e-commerce plugins. I have created the following charts using stats from Built With. They show the market share and usage stats for WooCommerce and all the other main WordPress e-commerce plugins.

WordPress e-commerce plugins market share 2017

WordPress ecommerce plugin stats 2017

This shows that the competitive advantage of WooCommerce is even greater when compared to other WordPress e-commerce plugins. An amazing 94.3% of all WordPress e-commerce websites use WooCommerce instead of another plugin. Easy Digital Downloads is the second most popular, followed fairly closely by WP eCommerce and Ecwid. But none of them even close come to WooCommerce in the stats.

WordPress e-commerce plugins – historical stats & usage

WordPress ecommerce plugin historical trends

This data from SellWithWP (based on data from Built With) tracks the usage of all the main WordPress e-commerce plugins in June 2015, October 2016 and April 2017. At a glance, it’s clear that WooCommerce is growing whereas all the other plugins are declining.

WooCommerce is so popular that it’s hard to see the lines for the other plugins, so let’s exclude WooCommerce from the above chart:

WordPress ecommerce plugins 2016 2017 without WooCommerce

This gives us a much better view of the changing usage of the other WordPress e-commerce plugins. Nearly all of them are declining, presumably because WooCommerce is gaining market share and winning business from these plugins.

Easy Digital Downloads saw quite a bit of growth during this period and is now declining slightly. The same briefly happened for Ecwid. WP eCommerce was the second most popular WordPress e-commerce plugin until 2016, when it was overtaken by Easy Digital Downloads.

It looks like in 2017, it is still possible for other WordPress e-commerce plugins to increase their market share. However this is a slow and arduous process and WooCommerce currently has no stiff competition – either in the WordPress ecosystem or the wider e-commerce world.

How many WooCommerce themes are there?

It’s impossible to know how many dedicated WordPress themes are available which include support and styling for WooCommerce. This is because many WooCommerce-ready themes are sold on independent websites and smaller marketplaces. Here are some WooCommerce stats for the bigger theme providers, as of April 2017:

This brings us to over 1,500 just from 3 big players. The total number will be even higher, so there’s clearly no shortage of choice in choosing a WooCommerce theme for a website design!

And how many WooCommerce plugins are there?

As with themes, it’s impossible to provide an exact number of how many WooCommerce plugins there are. Here’s what I discovered:

This brings the total to around 2,500. The real stat will be much higher as a huge number of websites sell e-commerce plugins independently or via smaller marketplaces. For example, we sell our own WooCommerce add-ons via our own website, so popular plugins such as WooCommerce Product Table aren’t even included in this figure.

How many new websites are installing WooCommerce?

It’s easy to get the latest figures on the number of websites which are newly installing WooCommerce, if you know where to look. An update to date figure for this WooCommerce stat is available at all times on the Advanced section of the WooCommerce page in the WordPress plugin directory.

At the time of writing (8th April 2017), WooCommerce has been installed 745,615 times in the last week. That’s pretty incredible and shows how quickly WooCommerce is growing.

What is the future of WooCommerce beyond 2017?

I don’t think I’m alone in predicting that WooCommerce will continue gaining market share in future. It has already reached a tipping point. With such a huge ecosystem of WooCommerce experts, themes and plugins to choose from, choosing WooCommerce provides an immediate advantage for any e-commerce website compared to other platforms.

WooCommerce is now owned by Automattic, the company behind WordPress.com. This puts lots of exciting new developments in the pipeline such as the likelihood that WooCommerce will become available on WordPress.com. This will bring it to a whole new market, increasing market share even further.

With all this in mind, I’m pretty sure that WooCommerce isn’t going anywhere – or at least not for many years.