How many websites use WooCommerce? Usage stats + Infographic 2020

August 7, 2020 6 comments

I’m writing this post to give you the latest WooCommerce stats for 2020. It’s not easy to find out how many websites use WooCommerce, as most usage stats are out of date. I’ve done the research to provide the very latest data on the number of websites using WooCommerce. I’ve also provided stats on the WooCommerce market share compared to other e-commerce platforms and WordPress e-commerce plugins. The results are fascinating!

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WooCommerce stats infographicWooCommerce stats infographic

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Or get the PDF version of the WooCommerce stats here.

How many websites use WooCommerce in 2020?

The answer is at least 5 million stores, as this is the number of active installs of the free WooCommerce plugin.

This is, however, not totally accurate. This is the highest figure the WordPress plugin repository lists for “active installs”, as the precise number was removed in April 2017.

After an update to the WooCommmerce plugin is released, there are approximately 400,000 downloads of the plugin through automatic updates. This gives us a clue as to the number of actively managed stores. The total number is likely to be higher.

We can get some more clues as to the accurate WooCommerce stats. The WooCommerce.com homepage publishes the exact number of WooCommerce downloads. I’m not sure how often this stat is updated and it may include plugin updates as well as new installs. The current figure is 82,477,514. Check back regularly to get the latest figure for the number of WooCommerce downloads in 2020.

BuiltWith reports that in January 2020, a total of 3,876,748 websites use WooCommerce, or 68,000 of the world’s top million websites. That’s 0.2% of all websites, or 6.8% of the top million websites. A sizeable proportion but not huge.

3,876,748 websites use WooCommerce, or 68,000 of the world’s top million websites. That’s 0.2% of all websites, or 6.8% of the top million!
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While the number of websites using WooCommerce is interesting, I find it more interesting to look at the % of e-commerce websites that use WooCommerce. The percentage is where WooCommerce really starts to stand out in the stats. We have found this each year since we started publishing this post, including 2017, 2018, 2019 and now 2020.

What percentage of online stores use WooCommerce in 2020?

Looking at data on Built With, we see that the current 2020 market share for WooCommerce is 26% of the top 1 million sites using e-commerce technologies:

26% of all online stores use WooCommerce.
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For comparison, the WooCommerce market share was 22% in 2019.

As you can see, WooCommerce leads as the most popular choice among the top million e-commerce sites, ahead of both Magento and Shopify. This is especially good because the world’s top websites are more likely to have bigger budgets and bespoke or enterprise solutions, whereas WordPress and WooCommerce are most popular with smaller sites. (Yeah, I know that lots of big names use WordPress and WooCommerce these days. But you know what I mean.)

I find it really interesting to compare WooCommerce usage stats with other e-commerce platforms. This makes the figures more real and helps us to understand WooCommerce’s true market share in 2019 and going into 2020. I’m always surprised to see just how far ahead WooCommerce is compared to other e-commerce platforms. Shopify is also growing steadily, but WooCommerce remains the market leader.

Where are the other WordPress e-commerce plugins?

You’ll notice that no other WordPress plugins appear in the list at all. These are obviously covered by the big ‘Other’ category, but no other WordPress plugin makes the top 10 e-commerce platforms. It may feel as if plugins such as WP eCommerce and Easy Digital Downloads are very popular, but they’re not even in the top 20.

How many WooCommerce themes are there?

It’s impossible to know how many dedicated WordPress themes are available which include support and styling for WooCommerce. This is because many WooCommerce-ready themes are sold on independent websites and smaller marketplaces. Here are some WooCommerce stats for the bigger theme providers, as of January 2020:

This brings us to over 2,300 just from 2 big players. The total number will be much higher when you include other theme marketplaces and independent theme companies.

Clearly, there’s clearly no shortage of choice in choosing a WooCommerce theme for a website design! Our friends at ThemeIsle have some good WooCommerce themes if you are looking, or here are some free themes.

There are over 2,300 WordPress themes available worldwide – take your pick!
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And how many WooCommerce plugins are there?

As with themes, it’s impossible to provide an exact number of how many WooCommerce plugins there are. Here’s what I discovered:

The real total for this stat will be much higher as a huge number of websites sell e-commerce plugins independently or via smaller marketplaces. For example, we sell our own WooCommerce add-ons via our own website, so popular plugins such as WooCommerce Product Table aren’t even included in this figure.

How many new websites are installing WooCommerce?

It’s easy to get the latest figures on the number of websites that are newly installing WooCommerce if you know where to look. An up to date figure for this WooCommerce stat is available at all times on the WooCommerce page in the WordPress plugin directory.

At the time of writing (January 2020), WooCommerce has been installed 239,502 times in the last week. That’s pretty incredible and shows how quickly WooCommerce is growing.

What is the future of WooCommerce beyond 2020?

I don’t think I’m alone in predicting that WooCommerce will continue gaining market share in the future. It has already reached a tipping point. With such a huge ecosystem of WooCommerce experts, themes, plugins, and hosting to choose from, choosing WooCommerce provides an immediate advantage for any e-commerce website compared to other platforms.

If you haven’t started making money with WooCommerce yet, there are plenty of excellent WooCommerce tutorials on how to get started with WooCommerce in 2020, such as these ones from Moosend and 000webhost.

WooCommerce is now owned by Automattic, the company behind WordPress.com. This puts lots of exciting new developments in the pipeline such as the likelihood that WooCommerce will become available on WordPress.com. This will bring it to a whole new market, increasing market share even further in 2020 and beyond.

With all this in mind, I’m pretty sure that WooCommerce isn’t going anywhere – or at least not for many years.

Katie Keith

An active member of the global WordPress community, Barn2 Co-Founder Katie loves collaborating with other plugin companies. Her articles have been published on high profile sites including WPTavern, Torque and IndieHackers. She oversees all plugin support and deals with 'Tier 2' support requests about how to use Barn2's plugins in advanced ways.

6 Comments

  1. Richard
    June 24, 2020 Reply

    Hi Katie
    Any idea on where to find a breakdown of Woo/Shopify/Magento's ecommerce sites ranked by revenue? Easy to find listings of "Top" sites, but the number doing $5K, $10K, $20K etc is elusive. Ideas appreciated.
    Richard

    • EJ
      June 25, 2020 Reply

      Hi, Richard. I hope you'll understand that such info is more difficult to find, due to the financial nature that it would disclose about the sites. I'd also be interested to know if you do find anywhere that might have those figures. Thanks.

  2. Wesley
    June 21, 2020 Reply

    Hi,
    I just had a question about the numbers. I see WooCommerce Checkout has 26% of the market and Shopify has 21%. But if Shopify has 500,000, as they claim, or ~270,000 as I've seen elsewhere, and Checkout has 1.8 million, how can those percentages be correct?

    Thanks for the help.
    Best,
    Wesley

    • EJ
      June 23, 2020 Reply

      Hi, Wesley. Thanks for your observation. Please note that the data or percentages from BuiltWith are based on the top 1 million sites using e-commerce technologies, rather than the total number of downloads or total number of user sites. Does that make more sense? Thanks.

  3. Merryn
    January 22, 2020 Reply

    Super helpful for my research on WooCommerce stores

    • EJ
      January 22, 2020 Reply

      Thanks for your comment, Merryn. I'm glad our article about WooCommerce usage statistics and updated infographics for 2020 are useful to you!

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