How Many Websites Use WooCommerce? Usage Stats 2019

By Updated: September 19, 2019 29

I’m writing this post to give you the latest WooCommerce stats for 2019. It’s not easy to find out how many websites use WooCommerce, as most usage stats are out of date. I’ve done the research to provide the very latest data on the number of websites using WooCommerce. I’ve also provided stats on the market share of WooCommerce compared to other e-commerce platforms and WordPress e-commerce plugins. The results are really interesting!

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How many websites use WooCommerce in 2019?

Annoyingly, this stat is no longer readily available. The new ‘improved’ WordPress.org plugin directory was released in April 2017 and removed the ‘Active installs’ stat.

The WooCommerce.com homepage publishes the exact number of WooCommerce downloads. I’m not sure how often this stat is updated and it may include plugin updates as well as as new installs. The current figure is 58,511,613. Check back regularly to get the latest figure for the number of WooCommerce downloads in 2019.

BuiltWith reports that in January 2019, a total of 2,906,789 websites use WooCommerce, or 53,045 of the world’s top million websites. That’s 0.6% of all websites, or 5.3% of the top million websites. A sizeable proportion but not huge.

While the number of websites using WooCommerce is interesting, I find it more interesting to look at the % of e-commerce websites that use WooCommerce. This is where WooCommerce really starts to stand out in the stats.

What percentage of online stores use WooCommerce in 2019?

The WordPress.org WooCommerce plugin page claims that WooCommerce now powers 30% of all online stores. But since WooCommerce.com published an article in 2015 with that figure, it’s unlikely the stat is up to date.

Instead, looking at the data on Built With, we see that the current 2019 market share for WooCommerce is 22% of the top 1 million sites using eCommerce technologies:

WooCommerce's market share of top 1 million sites

As you can see, WooCommerce leads as the most popular choice among the top million eCommerce sites, ahead of both Magento and Shopify. This is especially good because the world’s top websites are more likely to have bigger budgets and bespoke or enterprise solutions, whereas WordPress and WooCommerce are most popular with smaller sites. (Yeah yeah, I know that lots of big names use WordPress and WooCommerce these days. But you know what I mean.)

I find it really interesting to compare WooCommerce usage stats with other e-commerce platforms. This makes the figures more real and helps us to understand WooCommerce’s true market share in 2018 and going into 2019. I’m always surprised to see just how far ahead WooCommerce is compared to other e-commerce platform.

Where are the other WordPress e-commerce plugins?

You’ll notice that no other WordPress plugins appear in the list at all. These are obviously covered by the big ‘Other’ category, but no other WordPress plugin makes the top 10 e-commerce platforms. It may feel as if plugins such as WP eCommerce and Easy Digital Downloads are very popular, but they’re not even in the top 20.

How do WooCommerce stats & market share compare to other WordPress e-commerce plugins?

Next, we’ll look at the market share of WooCommerce compared to other WordPress e-commerce plugins. I have created the following charts using stats from Built With. They show the 2019 market share and usage stats for WooCommerce and all the other main WordPress e-commerce plugins.

WooCommerce market share of WordPress eCommerce plugins

Comparing the numbers of major WordPress eCommerce plugins

This shows that the competitive advantage of WooCommerce is even greater when compared to other WordPress e-commerce plugins. An amazing 93.7% of all WordPress e-commerce websites use WooCommerce instead of another plugin. Ecwid  is the second most popular, followed fairly closely by WP eCommerce and Easy Digital Downloads. But none of them even come close to WooCommerce in the stats.

How many WooCommerce themes are there?

It’s impossible to know how many dedicated WordPress themes are available which include support and styling for WooCommerce. This is because many WooCommerce-ready themes are sold on independent websites and smaller marketplaces. Here are some WooCommerce stats for the bigger theme providers, as of January 2019:

This brings us to over 2,000 just from 3 big players. The total number will be even higher, so there’s clearly no shortage of choice in choosing a WooCommerce theme for a website design! Our friends at ThemeIsle have some good WooCommerce themes if you are looking, or here are some free themes.

And how many WooCommerce plugins are there?

As with themes, it’s impossible to provide an exact number of how many WooCommerce plugins there are. Here’s what I discovered:

The real total for this stat will be much higher as a huge number of websites sell e-commerce plugins independently or via smaller marketplaces. For example, we sell our own WooCommerce add-ons via our own website, so popular plugins such as WooCommerce Product Table aren’t even included in this figure.

How many new websites are installing WooCommerce?

It’s easy to get the latest figures on the number of websites which are newly installing WooCommerce, if you know where to look. An up to date figure for this WooCommerce stat is available at all times on the WooCommerce page in the WordPress plugin directory.

At the time of writing (January 2019), WooCommerce has been installed 774,273 times in the last week. That’s pretty incredible and shows how quickly WooCommerce is growing.

What is the future of WooCommerce beyond 2019?

I don’t think I’m alone in predicting that WooCommerce will continue gaining market share in future. It has already reached a tipping point. With such a huge ecosystem of WooCommerce experts, themes, plugins, and hosting to choose from, choosing WooCommerce provides an immediate advantage for any e-commerce website compared to other platforms.

If you haven’t started making money with WooCommerce yet, there are plenty of excellent WooCommerce tutorials on how to get started with WooCommerce in 2019, such as these ones from Moosend and 000webhost.

WooCommerce is now owned by Automattic, the company behind WordPress.com. This puts lots of exciting new developments in the pipeline such as the likelihood that WooCommerce will become available on WordPress.com. This will bring it to a whole new market, increasing market share even further in 2019 and beyond.

With all this in mind, I’m pretty sure that WooCommerce isn’t going anywhere – or at least not for many years.

Katie Keith

An active member of the global WordPress community, Barn2 Co-Founder Katie loves collaborating with other plugin companies. Her articles have been published on high profile sites including WPTavern, Torque and IndieHackers. She oversees all plugin support and deals with 'Tier 2' support requests about how to use Barn2's plugins in advanced ways.

29 Comments

  1. Basilis
    February 15, 2018 Reply

    I opened
    https://trends.builtwith.com/shop
    and I can see WooCommerce on 8% and Shopify on 11%.

    • Katie Keith
      February 15, 2018 Reply

      Hi, you need to click on the 'Whole internet' option - WooCommerce largely (but not exclusively, of course) attracts smaller websites so when you look at the stats for the world's top million websites, the market share is lower.

    • Susann
      February 23, 2018 Reply

      New shops mainly start with woocommerce. Of course they will not enter the Top10k within 5 years. And the old big shops will not disappear or switch to woocommerce. Magento-shops still work good, but they are not attractive for new companys.

  2. Essay Typer
    January 9, 2018 Reply

    WordPress Plugin Directory
    WordPress has this great feature that it shows the active installs of each plugin hosted in the Plugin Directory.
    WooCommerce is hosted right there, so you can easily check the number of sites: WooCommerce - as of September 19, 2017 there are 3+ million active installs of WooCommerce.
    This means that at least this number of unique WP sites requested the update information from the Plugin Directory in a 30 day period.

  3. Baldwin Jackson
    November 29, 2017 Reply

    Great write up. No doubt WordPress Woocommerce has expanded its limitation which wasn't present before which make it favorable for newbie to launch their store easily. But still there are few flaws like website with more than 1000 products loads slow which ultimately leads to lose the potential customers which is not a good sign in long term because something everything is going right still thing doesn't work.

    I have seen several experts recommending cache plugins to speed up the process but I personally think cache plugin like Breeze or W3 Total Cache can push to some extend but after that you are left helpless.

    Anyways thanks for sharing those useful stats. Cheers

    • Katie Keith
      November 29, 2017 Reply

      Thanks for your comment. I watched a talk once about someone who scaled WooCommerce to 1 million products, and it loaded in less than a second. So anything's possible!

      One easy way to display more products without performance issues is to use our WooCommerce Product Table plugin. It comes with a lazy load option which only loads 1 page of results at a time, so you can have an unlimited number of products without any performance problems. Some features are limited with lazy load, but you can still filter the table by category, tag, attribute or custom taxonomy, so it's a very quick way to find products in a large store.

      • baldwin jackson
        November 30, 2017 Reply

        Obviously we are in era where things are expanding its limits whereas I haven't personally used WooCoomerce Product Table yet but thanks for recommendation. Cheers

  4. apoorve
    May 15, 2017 Reply

    Katie your stats seem to be faulty. You must have compared woocommerce with number of eCommerce sites worldwide and not number of websites worldwide.

    • Katie Keith
      May 15, 2017 Reply

      They're not faulty, that's just a different stat! I think it's more relevant to compare the number of WooCommerce sites with the total number of e-commerce sites rather than the total number of websites in the world. It's interesting to compare the number of WordPress sites with the total number of websites as that is a complete website platform, whereas WooCommerce is just an e-commerce platform so I compared it to e-commerce sites only.

      • Nick Krueger
        September 22, 2017 Reply

        That's the right answer. Great write-up by the way.

        • Firefox Support
          October 5, 2018

          The question asked by apoorve is not right i also agreed with kathie reply.Woocommerce is diffrenet from other website it is to be compared with ecommerce sites only.

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