How Many Websites Use WooCommerce? Usage Stats 2018
I’m writing this post to give you the latest WooCommerce stats for 2018. It’s not easy to find out how many websites use WooCommerce, as most usage stats are out of date. I’ve done the research to provide the very latest data on the number of websites using WooCommerce. I’ve also provided stats on the market share of WooCommerce compared to other e-commerce platforms and WordPress e-commerce plugins. The results are really interesting!
- How many websites use WooCommerce in 2018?
- What percentage of online stores use WooCommerce in 2018?
- How does WooCommerce market share compare to other WordPress e-commerce plugins?
- WordPress e-commerce plugins – historical stats & usage
- How many WooCommerce themes are there?
- And how many WooCommerce plugins are there?
- How many new websites are installing WooCommerce?
- What is the future of WooCommerce beyond 2018?
How many websites use WooCommerce in 2018?
Annoyingly, this stat is no longer readily available. The new ‘improved’ WordPress.org plugin directory was released in April 2017 and has removed the ‘Active installs’ stat.
The WooCommerce.com homepage publishes the exact number of WooCommerce downloads. I’m not sure how often this stat is updated and it may include plugin updates as well as as new installs. The current figure is 39,100,979. Check back regularly to get the latest figure for the number of WooCommerce downloads in 2018.
BuiltWith reports that in February 2018, a total of 2,241,106 websites use WooCommerce, or 28,864 of the world’s top million websites. That’s 0.6% of all websites, or 3.7% of the top million websites. A sizeable proportion but not huge.
While the number of websites using WooCommerce is interesting, I find it more interesting to look at the % of e-commerce websites that use WooCommerce. This is where WooCommerce really starts to stand out in the stats.
What percentage of online stores use WooCommerce in 2018?
The WordPress.org WooCommerce plugin page claims that WooCommerce now powers “30% of all online stores“. That’s a bit strange given that the WooCommerce.com homepage says: “WooCommerce powers over 28% of all online stores.” However, I see that neither of these figures have been updated since I last checked in April 2017, so they’re probably not up to date.
On Built With, the current 2018 market share for WooCommerce is an even more impressive 42% of the entire internet:
As you can see, WooCommerce is many, many times more popular than any of its competitors. It’s 6 times more popular than Magento or Shopify.
I find it really interesting to compare WooCommerce usage stats with other e-commerce platforms. This makes the figures more real and helps us to understand WooCommerce’s true market share in 2018. I’m always surprised to see just how far ahead WooCommerce is compared to any other e-commerce platform.
Where are the other WordPress e-commerce plugins?
You’ll notice that no other WordPress plugins appear in the list at all. These are obviously covered by the big ‘Other’ category, but no other WordPress plugin makes the top 10 e-commerce platforms. It may feel as if plugins such as WP eCommerce and Easy Digital Downloads are very popular, but they’re not even in the top 20.
The above chart from Built With looks at the market share for e-commerce platforms across the whole internet. If you just look at stats for the top million websites, WooCommerce’s market share drops to 10%. Presumably this is because the world’s top websites are more likely to have bigger budgets and bespoke or enterprise solutions, whereas WordPress and WooCommerce are most popular with smaller sites. (Yeah yeah, I know that lots of big names use WordPress and WooCommerce these days. But you know that I mean.)
How do WooCommerce stats & market share compare to other WordPress e-commerce plugins?
Next, we’ll look at the market share of WooCommerce compared to other WordPress e-commerce plugins. I have created the following charts using stats from Built With. They show the 2017 market share and usage stats for WooCommerce and all the other main WordPress e-commerce plugins.
This shows that the competitive advantage of WooCommerce is even greater when compared to other WordPress e-commerce plugins. An amazing 94.3% of all WordPress e-commerce websites use WooCommerce instead of another plugin. Easy Digital Downloads is the second most popular, followed fairly closely by WP eCommerce and Ecwid. But none of them even close come to WooCommerce in the stats.
WordPress e-commerce plugins – historical stats & usage
This data from SellWithWP (based on data from Built With) tracks the usage of all the main WordPress e-commerce plugins in June 2015, October 2016 and April 2017. At a glance, it’s clear that WooCommerce is growing whereas all the other plugins are declining.
WooCommerce is so popular that it’s hard to see the lines for the other plugins, so let’s exclude WooCommerce from the above chart:
This gives us a much better view of the changing usage of the other WordPress e-commerce plugins. Nearly all of them are declining, presumably because WooCommerce is gaining market share and winning business from these plugins.
Easy Digital Downloads saw quite a bit of growth during this period and is now declining slightly. The same briefly happened for Ecwid. WP eCommerce was the second most popular WordPress e-commerce plugin until 2016, when it was overtaken by Easy Digital Downloads.
It looks like in 2017 and 2018, it is still possible for other WordPress e-commerce plugins to increase their market share. However this is a slow and arduous process and WooCommerce currently has no stiff competition – either in the WordPress ecosystem or the wider e-commerce world.
How many WooCommerce themes are there?
It’s impossible to know how many dedicated WordPress themes are available which include support and styling for WooCommerce. This is because many WooCommerce-ready themes are sold on independent websites and smaller marketplaces. Here are some WooCommerce stats for the bigger theme providers, as of April 2017:
- There are 1,135 WooCommerce themes on ThemeForest.
- The WordPress.org theme directory has 548 WooCommerce themes.
- Mojo Themes has 240 WooCommerce themes.
This brings us to over 1,500 just from 3 big players. The total number will be even higher, so there’s clearly no shortage of choice in choosing a WooCommerce theme for a website design!
And how many WooCommerce plugins are there?
As with themes, it’s impossible to provide an exact number of how many WooCommerce plugins there are. Here’s what I discovered:
- Strangely, the official WordPress.org plugin directory doesn’t let you filter by WooCommerce plugins. However a quick count showed that there are well over 5,000 plugins with ‘WooCommerce’ in the title.
- The CodeCanyon marketplace sells 1,348 WooCommerce plugins.
- WooCommerce.com sells 301 official WooCommerce plugin extensions.
The real total for this stat will be much higher as a huge number of websites sell e-commerce plugins independently or via smaller marketplaces. For example, we sell our own WooCommerce add-ons via our own website, so popular plugins such as WooCommerce Product Table aren’t even included in this figure.
How many new websites are installing WooCommerce?
It’s easy to get the latest figures on the number of websites which are newly installing WooCommerce, if you know where to look. An update to date figure for this WooCommerce stat is available at all times on the WooCommerce page in the WordPress plugin directory.
At the time of writing (February 2018), WooCommerce has been installed 765,252 times in the last week. That’s pretty incredible and shows how quickly WooCommerce is growing.
What is the future of WooCommerce beyond 2018?
I don’t think I’m alone in predicting that WooCommerce will continue gaining market share in future. It has already reached a tipping point. With such a huge ecosystem of WooCommerce experts, themes and plugins to choose from, choosing WooCommerce provides an immediate advantage for any e-commerce website compared to other platforms.
If you haven’t started making money with WooCommerce yet, there are plenty of excellent WooCommerce tutorials on how to get started with WooCommerce, such as these ones from Moosend and 000webhost. Or if you don’t want to do it yourself, check out our MySimpleStore service, where we will build your WooCommerce website for an affordable price.
WooCommerce is now owned by Automattic, the company behind WordPress.com. This puts lots of exciting new developments in the pipeline such as the likelihood that WooCommerce will become available on WordPress.com. This will bring it to a whole new market, increasing market share even further.
With all this in mind, I’m pretty sure that WooCommerce isn’t going anywhere – or at least not for many years.