WordPress SEO services

So you've got a WordPress website. You want a good ranking in the search engines for keywords that your target market are actively searching for, maximising your traffic and increasing your sales. That's where we come in.

We offer 3 packages for different budgets (prices exclude VAT). The more you can afford to spend on SEO and social media marketing, the better - and quicker - the likely results. Please see below for a description of each service. Alternatively, contact us and we'll create a bespoke SEO package tailored to your business.

Starter SEO Package

£350

  • Price per month. For startups and micro businesses wanting to grow general brand awareness and build traffic.
  • Google Analytics & Conversion Tracking
  • Google & Bing Webmaster Tools
  • Local Search Optimisation
  • Basic Keyword Research
  • Website Audit & On-Page Optimisation
  • General Link & Citation Building
  • Monthly Online Marketing Report
  • Ongoing Advice & Support

Standard SEO Package

£490

  • Price per month. Ideal for small businesses wanting to grow targeted brand awareness & traffic to their website.
  • Google Analytics & Conversion Tracking
  • Google & Bing Webmaster Tools
  • Local Search Optimisation
  • Advanced Keyword Research
  • Website Audit & On-Page Optimisation
  • General Link & Citation Building
  • Monthly Online Marketing Report
  • Ongoing Advice & Support
  • Link Penalty Audit & Cleanup
  • 1x New Blog Post Each Month
  • Social Ad Campaigns
  • Social Ad Performance Reporting

Ultimate SEO Package

£750

  • Price per month. The ultimate choice for small to medium businesses, this SEO package covers all areas of online marketing.
  • Google Analytics & Conversion Tracking
  • Google & Bing Webmaster Tools
  • Local Search Optimisation
  • Advanced Keyword Research
  • Website Audit & On-Page Optimisation
  • Advanced Link & Citation Building
  • Monthly Online Marketing Report
  • Ongoing Advice & Support
  • Link Penalty Audit & Cleanup
  • 2x New Blog Posts Each Month
  • Social Ad Campaigns
  • Social Ad Performance Reporting
  • Social Media Profile Management
  • Online Reputation Management
  • Google AdWords Campaign Management
  • Google Remarketing Campaign Management
  • Google AdWords Performance Reporting
  • Public Relations

Monthly SEO & Social Media Marketing Activities

Depending on your package, the following activities will be provided on an ongoing/monthly basis. We will vary them over time according to the results of the campaign so far, making continual improvements.

All our SEO services include:

Google Analytics & Conversion Tracking

We'll make sure your website is set up correctly in Google Analytics. We'll use this to monitor your website's performance over time. This allows us to ensure that your traffic is relevant, increasing and of high value to your business. We'll monitor your return on investment (ROI) in SEO by tracking the number of conversions via your website, whether your goal is to make sales, generate enquiries or newsletter signups.

Google & Bing Webmaster Tools

We'll set up and verify your business in both Google Search Console and Bing Webmaster Tools. We'll monitor them to ensure your website is being indexed with no errors and is displaying correctly in search engine results. We'll create a valid XML sitemap, keep it up to date and make weekly submissions to search engines. This will make sure that your site is correctly indexed and up to date in search engines.

Local Search Optimisation

We will set up and verify your Google MyBusiness and Bing Places profiles. This will give you a listing on Google and Bing Maps and allow your website to appear in local search results, helping local people to find your business. This unlocks other benefits including click-to-call phone call tracking and giving your customers driving directions to your physical location.

Basic Keyword Research

We'll use an advanced keyword planner tool to research the best keywords to target for your SEO campaign. This involves looking at various technical factors for 100's of keyphrase variations including competition, monthly search volume and potential traffic estimates. We'll then advise you on the most profitable phrases to focus on for maximum SEO benefit.

Website Audit & On-Page Optimisation

We'll carry out a detailed audit of your website and advise on anything that might affect your SEO, along with potential improvements and opportunities. This includes checking the page load times, structure, errors and more. We will optimise your main web pages, aiming to achieve the optimal keyword density in comparison to your main competitors. This includes writing search engine snippets, adding schema markup and internal linking. We'll do this on an ongoing basis, keeping your website optimised at all times.

Link building is the most important factor that search engines use to find and rank your website. High quality, relevant links from other websites tell the search engines that your website is important. We will build links to your website in various local business citations and online directories. This will drive more traffic to your site as well as boosting your authority in the search engines. We have very strict rules about the sort of links we build and only seek ethical, 'white hat' backlinks.

Monthly Online Marketing Report

Every month, you'll receive a detailed report showing the progress of your SEO and your return on investment. This includes the progress of your keywords, search engine visibility, the source of your website traffic, social signals, backlink numbers and the source of your enquiries or sales.

Ongoing Advice & Support

All our SEO packages include unlimited support via phone or email. We will be available to answer your questions and help you get the most from your SEO and online marketing. We'll advise you on tasks such as social media promotion and how to blog in an SEO-friendly way and any further opportunities to improve your SEO.

Our Standard and Ultimate SEO services include everything in the Starter SEO package, plus:

Advanced Keyword Research & Target Phrase Selection

We'll provide more in-depth keyword research than you get with the Standard SEO service. This includes analysing 100's of keyphrase variations related to your target market by combining a wide range of expert SEO tools. We use Google Keyword Planner, Google Trends, Google Autocomplete, Google Related Searches, Bing Search Suggestions, Bing Autocomplete and Yahoo Search Assistant. We also research which keywords your competitors are using. We use all the data to select the most profitable keywords to target in your SEO campaign.

Each month, we'll analyse your website's existing backlinks using our specialist SEO software. This lets us analyse the quality of all the links to your site. We'll remove or disavow any links with a high penalty risk to prevent your website from being penalised by search engine algorithms, e.g. Google Penguin.

1x New Blog Post Each Month

1 per month for Standard service, or 2 per month for Ultimate package
Search engines reward websites with fresh, new, keyword-rich content added on a regular basis. Our expert web copywriters will write SEO-friendly blog articles and add them to your WordPress website. We will work with you to choose suitable topics that will help to boost your SEO ranking for your target key phrases. We will usually create a banner image for each post.

Social Ad Campaigns

We'll create and manage social media advertising campaigns to grow targeted followers and drive traffic to your website. With a click budget of up to £40/month, we'll select the most appropriate social networks for your target market. This usually includes Facebook, Twitter, Instagram and/or YouTube. The adverts will be highly targeted to people who meet specific criteria, maximising the likelihood that your audience will convert into paying customers.

If you (or we) feel that social ads aren't appropriate for your business, it is possible to replace this element of your SEO service with Google AdWords. Our clients generally see better results for the budget of £40/month with social ads whereas bigger budgets are better for Google AdWords, but some businesses will benefit from this level of spending on Google AdWords and we're happy to discuss this.

Social Ad Performance Reporting

Your monthly report will include useful statistics from your social ad campaigns including number of impressions, clicks, follows, cost per click and more.

Our Ultimate SEO package includes everything in the other packages, plus:

As well as the general link and citation building included in the Starter and Standard packages, we will take your link building to the next level. This involves analysing the links to your competitors' websites, assessing the quality of each link and seeking similar links to your own website so that you will reap similar benefits.

Social Media Profile Management

We'll manage your social media profiles on your behalf - usually Facebook, Twitter, Google+ and/or LinkedIn. Our job is to ensure your business always has an active presence on all your social networks. We'll make daily and weekly direct response posts. We'll continuously monitor your social media profiles, working to increase your followers by sharing relevant 3rd party articles and responding to or forwarding enquiries.

Online Reputation Management

We'll manage and build your online reputation. We do this by monitoring what people are saying about you and your business anywhere on the internet. We'll deal with any comments or queries, constantly working to improve your reputation. We'll also find key influences in your industry and potential customers who can benefit from your products or services, and initiate conversations with them to spread the word and spark their interest.

Google AdWords Campaign Management

We will create and manage a Google AdWords campaign to give your website a prominent position in the 'Ads' section of the Google search results. This gets your website you straight onto the first page of Google according to the available budget (up to £100/month). Your ads will only be shown to people who are actively searching for your products and services. We will closely manage the campaign to bring you the most clicks for the lowest cost, bringing you traffic with the highest chance of conversion for the lowest cost.

Google Remarketing Campaign Management

We will create and manage a Google Remarketing (Image Ads) Campaign on your behalf. Banner adverts promoting your website will appear on 3rd party sites in Google's Display Network. The ads will be carefully targeted to display only to people who have visited your site before but never made contact. These people are already interested in your brand, bringing you maximum chances of conversion for minimum cost.

Google AdWords Performance Reporting

Your monthly SEO report will show details of the performance of your Google AdWords campaign including impressions, clicks, keyword positions, budget usage and conversions. This will demonstrate how effective your campaign are, allowing you to measure the return on investment.

Public Relations

We will provide public relations (PR) services using our partner PR agency. PR is ideal for any content that is newsworthy and we'll work with you to identify aspects of your business, products or service that are likely to generate interest. PR offers the ultimate way to improve your brand's credibility and get high quality backlinks which make a huge difference to your SEO. We'll write and distribute press releases to high profile news and magazine publications, and if appropriate we may even be able to get celebrity endorsement on social media for your products or services.

PR services are usually expensive due to the time involved. To provide this within your monthly cost, we will reserve a proportion of your monthly budget for PR work which will be carried out periodically.

Are there any guarantees?

You may be operating in a competitive industry, however with a good ongoing SEO and social media marketing campaign, we can usually generate a buzz around your brand and significantly raise awareness among your target market. We'll advise on whether your goals are likely to be realistic given your budget.

As with any SEO, there are no guarantees as to the likely results and it's important to have realistic expectations. Depending on your package, we will maximise your chances of achieving your goal through a combination of organic SEO, social media marketing and PPC (pay per click). With the Ultimate package, we'll invest some of the monthly budget in paid search on a short-term basis, aiming to get you within the top 3 spots of the sponsored listings for several of your keywords within month 1 of the campaign. This will give you good quality traffic from the start while we wait for the longer-term organic improvements to take effect.

Ongoing WordPress SEO for your Website

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STARTER SEO STANDARD SEO ULTIMATE SEO