WordPress SEO is all about boosting the position of your WordPress website in the search engines. Most website owners apply search engine optimisation (SEO) techniques to the main pages on their website. It's easy to forget that your blog is an important part of your WordPress SEO, too.
How can my blog help with WordPress SEO?
Blog posts are a good way to optimise your site for search engines as they're an opportunity to include plenty of keywords. Adding relevant keywords to your WordPress website helps with SEO as it tells search engines what your site is about. The more times you mention 'bespoke joinery' on your website, the more relevant the search engines think your site is to people searching for 'bespoke joinery'.
People used to cram the main pages of their websites full with keywords. This is still done wherever possible, but the current trend for minimalist web design has made this more difficult. Website copywriters know that less is more and make websites short and to the point. This is good as it helps people find the information they want quickly, without overwhelming them with unnecessary text. But it's not so good for SEO, because less text means less keywords.
A well written blog can help you to add more keywords without losing the minimalism of your overall WordPress website. You can keep the main pages succinct, while making up for it with lots of in-depth blog posts. Used wisely, a blog can make a big difference to your WordPress SEO.
How to use your blog to boost your WordPress SEO
Follow these simple tips whenever you add a blog post to your WordPress website:
- Before you start writing, choose a focus keyword for your blog post. Don't assume you know what people are searching for - use Google's Keyword Tool to find out. For example, if you want to write about refurbishing an office then type a keyword relating to this into the keyword tool - it might suggest a more popular alternative (in this case, it shows that 'office refurbishment' is more popular than 'refurbish office' - so use the former as your focus keyword).
- Use your focus keyword as often as possible throughout the post. This should include:
- Title - Include it in the main title for your blog post that you enter at the top of the Add Post screen.
- SEO title and description - Use the WordPress SEO plugin to create a custom SEO title and description containing your focus keyword (once you have installed the plugin, add this information to the 'WordPress SEO by Yoast' section lower down on the Add Post screen). See my article on WordPress SEO titles and descriptions for more advice on creating effective SEO titles and descriptions.
- Post URL - In WordPress SEO, this is called the 'slug'. This will be created automatically based on the page title - you can overwrite this by editing the 'Permalink' that appears underneath the title at the top of the Add Post screen.
- Post content - Include your focus keyword as often as you can get away with without looking spammy (e.g. the focus keyword for this post is 'WordPress SEO' - see how I've sneaked it in as often as possible?!). It's particularly important to use it towards the start of the post and in any bullet lists, as search engines view this content as particularly important.
- Headings - Break up the content of your blog post with sub-headings containing your focus keyword - you can add headings by highlighting the text and clicking the formatting dropdown in the WordPress toolbar. Search engines see H2 headings as more important than H3 headings, and so on. But don't use H1 headings in the main body of a post - search engines only expect to see these for the main post title and can penalise you for over-using them.
- Images - Add relevant images to your post and use the keyword in the image filename/title, alt text, description - and caption, if appropriate. See my post on WordPress SEO images for more advice.
- Once you have published your post, add some links to it from the other pages and posts on your website. Use the focus keyword in the link text. (See how I used the previous bullet point to link to my other post WordPress SEO images, which uses the focus keyword 'SEO images'?)
- Write blog posts whenever you have time. Search engines reward websites that are updated regularly - adding new blog posts tells them that your content is new and fresh.
- If you want to optimise your site for lots of different keywords, don't be tempted to force them all into every post. This won't help with your WordPress SEO. Instead, choose a single keyword to focus on in each post.
Building links to your site
As well as optimising the website itself for your keywords, your SEO efforts should include getting lots of other websites to link to yours. This is an important part of WordPress SEO: While keywords tell search engines what your website is about, links tell them that your website is important.
I don't have time to blog!
A lot of our clients complain that they don't have time to write blog posts. It's more important for them to spend time directly building their business.
I completely understand - blogging can have a big impact on your SEO and provide a real boost to your search engine ranking, but it is hard to find the time. We offer 3 monthly social marketing and SEO packages. Our Standard and Ultimate packages include regular blog post creation by our expert web copywriters. If you don't have time to write your own posts then this is a great option for you.