In this guest post for Barn2 Media, Ness from MakeAwebsite explains why WordPress is such a popular choice for business websites.
WordPress is the content management system (CMS) of choice for many of the new websites being launched every day. Web usage statistics from various sources show that WordPress powers 15-17% of all websites, a feat that no other platform comes close to accomplishing. So what it is that endears the CMS to many users and why does it make the best choice for your new company website? Read on.
Fast, easy to set up
Perhaps the strongest point about WordPress is the ease with which you can set up a website, regardless of how familiar you are with web technologies. Both novices and developers like it for its easy setup process (compared to Drupal or Joomla), as well the rapid website development process possible on the platform.
With WordPress, you don’t necessarily have to hire a professional developer to build your website – unless you want customized themes/plugins. You’ll be amazed at how easy it is to get a website off the ground through a simple 4-part process: site installation, theme installation, changing basic settings and adding plugins.
Site administration and maintenance is a breeze
The WordPress admin interface is oft praised for its intuitiveness. It’s easy to create new pages, add new blog posts, manage comments, add portfolio items (for business sites) and widgets, etc. Site maintenance involves one-click updating of themes and plugins plus the core WordPress installation whenever newer versions are released.
In addition, the learning curve is far much lower compared to Drupal, Joomla and other CMSs. You’ll have more time to focus on your business’ productivity rather than worry all the time about the site.
WordPress is free and open source. While the same can be said of the other big CMSs, it is worth noting that the number of free, functional plugins and themes for WordPress is greater than for the rest; this allows you to build a fully-fledged business website on a shoestring budget. In many instances, the only cost that small businesses incur is the mandatory domain fee and hosting.
There are plugins for SEO, content sliders, portfolio management, maps, social media sharing, contact forms etc. and most of them are free for your use. In short, you have everything at your disposal to create a professional looking business website that’s as good as any.
Don’t be fooled by WordPress’ ease of use and friendliness to newbies – the platform is powerful enough to power a large variety of websites, including full-scale ecommerce storefronts. That’s all thanks to the huge number of plugin contributors in the WordPress community. Good examples of commercial-grade plugins include WooCommerce for e-commerce websites, and our own bestselling WooCommerce Product Table plugin.
The flexibility of WordPress also allows you to painlessly add features on the go, such as when you run into a new plugin that is sure to improve your site’s productivity, or a better-looking theme to revamp the aesthetics.
Great choice of themes
WordPress boasts a great number of both free and premium themes, and you’ll be spoilt for choice trying to find a corporate/portfolio theme for your business website. If all you’re looking for is a simple brochure site with a few pages and a contact form to let visitors reach you via email, a simple free theme from WordPress.org will do. However, the real power lies in premium themes.
Most premium themes are in the $50 range – quite affordable, considering that you’re buying a beautiful turn-key solution for your website. All you have to do is play around with the settings e.g. color, fonts, sliders… to customize your design and then add some content pages of your own.
Another key advantage of this CMS over the rest is the powerful built-in blogging functionality. WordPress, after all, began as a blogging platform. Most blogs on the internet today run on WordPress, including company blogs whose primary website may have been custom-coded. That’s because it’s the best out-of-the-box blogging software, and still so much more.
Virtually every business needs a blog, and whether or not you use this software for your main site, you can install it in a separately folder to run your blog. But is there a better all-in-one solution for your business’ online requirements than WordPress?
About the Author
The author of this article, Ness, is a blogger who loves to share her passion for the internet. Her articles mostly appear on various technology and internet marketing blogs. She is also a writer at MakeAwebsite – an independent review site providing genuine reviews on well-known hosting companies. Visit their website for more details.